Philippines Operations Advisory

Your Philippine team
has more to give.
Most managers never find out how to unlock it.

After a decade on the ground in the Philippines,
I know exactly what unlocks them.
And what gets in the way.

Let's Talk →
The Problem

Four things most Israeli managers get wrong

01

They said yes. They didn't understand

Filipino teams don't push back. They won't tell you the target is unrealistic or that they didn't understand the brief. They'll smile, work hard, and miss the mark. You'll spend months wondering what went wrong.

02

You're measuring them like Israelis

Israeli output expectations don't translate to the Philippines. The work culture is different. The communication style is different. The motivation triggers are different. If nobody calibrated that gap, you're running a team on the wrong settings.

03

Your local team costs three times as much

A skilled Philippine customer service team costs a fraction of a local one. But you've heard the horror stories. The problem was never the Philippines. It was the setup.

04

Filipino salespeople aren't aggressive enough

You hired them to sell. But they're too polite to push, too careful to close, and too afraid to follow up. It looks like a cultural problem. It isn't. It's a motivation problem. And it's solvable.

Why Me

No hidden interests. Just results.

What BPO companies do

They get paid per head

Every BPO company has a financial incentive to start your account as large as possible. More agents means more revenue for them, regardless of whether you need that many. That conflict of interest never goes away.

What I do

I get paid for outcomes

My interest is your result. Minimum cost, maximum performance. I want you to reach your goals with the smallest team that can deliver them. I know this industry from the inside. I know where the hidden interests are. And I don't have them.

What you can't learn from a brochure

The details that cost you

Most managers default to cash incentives and wonder why the energy fades by Thursday. A Filipino agent will hand their bonus straight to their family without spending a peso on themselves. But a steak dinner, a team celebration, an experience they would never justify buying on their own salary, that stays with them. Knowing what actually moves people is not a trick. It is the difference between a team that performs and one that just shows up.

What a decade on the ground gives you

Knowledge that can't be faked

I know what motivates a Filipino agent at 3pm on a Friday. I know why they go quiet when they don't understand instead of asking. I know how to create hunger in a team that's been told to be polite their whole life. Ten years of real situations, real teams, real results. That's what you're hiring.

Services

Whatever stage you're at

01 / Fix

Fix an existing team

You have a team in the Philippines but the results don't match the cost. I come in, assess what is actually happening versus what you think is happening, and close every gap. Performance, culture, communication. All of it.

Book a call →
02 / Build

Build a new team

You want to build a sales or customer service team in the Philippines but don't know where to begin or who to trust. I connect you with the right partners, help you hire for hunger not just skill, and stay involved through setup and launch.

Book a call →
03 / Find

Find and manage your VA

Not ready for a full team? Start with one reliable person. I source, vet, and onboard a VA who fits your operation, train them to your standards, set up the remote management tools, and make sure they actually deliver. You stay in full control from Israel without the guesswork.

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About
KUTI HETLY

KUTI HETLY

Israeli instinct. Philippine fluency.

Most people who consult on Philippine operations learned it from the inside of a BPO company. I learned it from the inside of the culture. Ten years on the ground, not from a boardroom.

My first year there, I was convinced my team was lazy. They smiled, agreed with everything, missed every target, and never once told me why. I pushed harder. Nothing changed. Then I stopped pushing and started listening. Everything changed.

What I discovered wasn't a performance problem. It was a communication gap so wide that most managers never even know it exists. Filipino teams are loyal, hardworking, and capable of exceptional results. But they operate by a completely different set of unwritten rules. Rules that no BPO brochure will ever explain to you.

Over a decade on the ground, building and managing sales and operations teams for Israeli, US, and Australian companies, I learned those rules. I also learned something most managers never discover: Filipino salespeople are not passive by nature. They are motivated by the same things anyone is. Family. Health. A home of their own. A future for their kids. When you connect the job to what actually matters in their life, everything changes. That is what I know how to do.

If you have a Philippine team that should be performing better, or you want to build one that actually will, this is the conversation to have.

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Ready to fix this?

An honest conversation about your team.

No pitch. No package. Just clarity.

Engagements are structured around results, not hours. Reach out to discuss what makes sense for your operation.

Let's Talk →